This Little Movie Goes to Market
This week the production of Milk, Gus Van Sant's biofilm about Harvey Milk (you may have heard about it) moved north a block toward Market Street. The first of the march scenes was filmed tonight (February 4) and they'll be closing up the street again this Friday to wrap it up. (For a copy of the funny clothing guidelines for march extras, head over to this post on Towleroad. In case you were going to pull out your Disco Stu costume, think again!)
Down toward 19th Street, the location of Given which had been transformed into Milk's old Castro Camera has begun its return to the 21st century. The outside signs have come down, and the interior has begun to be disassembled.
In the window they've displayed a photo of the original store interior which they apparently used to guide the set dressing. The Gaycities.com travel blog has a great shot of the photo propped up against the set during the construction, and this really shows how the crew was shooting for historical accuracy. Now the photo is in the window and easier to inspect closely.
Across the street, Swirl is already back to normal and open for business (although the old sign is still up). It's actually stunning how quickly they were able to transform this place with shelving, moved walls, exterior work, etc. and then just as quickly put it back to normal. As someone who has struggled through a monster renovation which has overtaken our lives completely for the last 4 years of our lives, I'm actually incredibly bitter about this, but I'm trying to work through this. My partner also reminds me that the Swirl renovation was all for show and wouldn't pass code, but still, I want my shower back!
Further up the street, the storefronts between the Castro Theater and Market Street on both sides of Castro have all been made over. For the most part, the changes are less drastic than Swirl or Given.
The newly-opened Lisa's Hair Design has lost its awning and has been made over into Alda Yarn. Nothing says the 70's like knit vests.
Quickly, the bubble-tea purveyor made infamous by our dearly-departed supervisor Ed Jew, is made up as a real estate agent's office. If you want to be depressed, go check out the posted listings closely.
The newsstand is now The March Hair, a beauty supply store.
Hot Cookie's makeover into Double Rainbow is complete.
Also on that side of the street, The Bead Store had its awning taken down, but is otherwise unchanged. I guess it has retained enough of its woo-woo, 70's, earth-mother styling that it fit into the movie just fine. Likewise, Twin Peaks looks untouched since the 70's -- and coincidentally the same thing could be said about many of its customers. (Hey-oh! These are the jokes people! I'll be here all week!)
Across the street, I already posted about how the bar 440 Castro has become Toad Hall. That's the bar on the left above, but oddly enough the Thai restaurant next door just put up a brand new awning. When the producers are taking down other awnings and greying-out the coloring of other storefronts, its hard to believe that they are thrilled about this shiny new advertisement for pad thai.
On the other side of Toad Hall is the Citibank. Earlier, I speculated that they might be putting a Victorian facade over the modernista styling of the bank, but now it seems that they are just using the scaffolding to obscure it during the shooting.
Club-kid-clothing central, In-jean-ious, is now Jambalaya. As for what Jambalaya is supposed to be, that's hard to say. The closest modern equivalent is probably a head shop, but smaller signs in the window indicate that it sells hardware and toys among other items. Wait, hardware and toys? That sounds like Castro Gulch or Rock Hard!
The Sprint Store has been covered up, and a Bank of America sign has gone up on the side of the Diesel store. As far as the location of the old BofA goes this is historically accurate, but interestingly the front sign and display windows of the Diesel building are unchanged. I guess Diesel wasn't willing to make the changes for the filming.
Finally, this isn't a business, but the Muni stop has been shielded by wooden structures. I guess it would be hard to explain the presence of a "Harvey Milk Plaza" in the background of the movie. It would kind of give away the ending.
I called the paint job gaudy and garish before, but I have to admit that it looks pretty nice now that it's done. Thanks Gus!

Comments
It'll be interesting to see if the movie increases tourism to the Castro. I can see Twin Peaks being mobbed. Fortunately, the bartenders tend to the surly side, so I'm sure they can handle the crowd.
Hi !
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